Kurniawati, Y. et al. 2025. The Influence of Experiential Marketing, Promotion and Price on the Purchase Decision of Auky Gift Surabaya Product. International Conference on Economics, Management, Business, and Accounting. 2, 1 (Dec. 2025), page 206–213. DOI:https://doi.org/10.30651/iconemba.v2i1.30520.