[1]
Alodia, S. and Kristiningsih 2024. The Influence of Electronic Word of Mouth and Celebrity Endorsers on Purchase Intention with Personality as a Moderating Variable in the Shopee Marketplace. International Conference on Economics, Management, Business, and Accounting. 1, 1 (May 2024), Page 47–59. DOI:https://doi.org/10.30651/iconemba.v1i1.22639.