Peran Kepuasan Memediasi Antara CSR Internal dan Eksternal terhadap Kinerja Karyawan Di Masa Pandemi Covid-19

Melinsani Manalu, Gancar Premananto

Sari

ABSTRACT

This study was conducted to know the effect of internal CSR and external CSR on employee satisfaction and performance during the Covid-19 pandemic. This research was performed using a quantitative approach by collecting questionnaire data. Respondents in this study amounted to 74 employees with the Relationship Manager level in a banking company. The analysis was carried out using the Partial Least Square (PLS) technique. This research shows that the company's internal CSR and external CSR influence employee satisfaction and performance during the Covid-19 pandemic.

Key Words                   : Internal CSR, Eksternal CSR, Employee Satisfaction, Employee Performance

Correspondence to      : melinsanimanalu@gmail.com

 

ABSTRAK :

Penelitian ini dilakukan dengan tujuan untuk mengetahui pengaruh CSR internal dan CSR eksternal terhadap kepuasan dan kinerja karyawan di masa pandemi Covid-19. Penelitian ini dilakukan dengan  memakai pendekatan kuantitatif, dengan cara pengumpulan data memakai kuesioner. Responden dalam penelitian ini berjumlah  74 karyawan dengan level jabatan Relationship Manager disuatu perusahaan perbankan. Analisis yang dilakukan menggunakan teknik Partial Least Square (PLS). Penelitian ini menunjukkan bahwa CSR internal dan CSR eksternal yang dilakukan perusahaan memberikan pengaruh terhadap  kepuasan dan kinerja karyawan di masa pandemi Covid-19

Kata Kunci                  : CSR Internal, CSR Eksternal, Kepuasan Karyawan, Kinerja Karyawan

Teks Lengkap:

PDF

Referensi

Alkayed, W. (2017). The Effect of Corporate Social Responsibility on Employee Satisfaction (Empirical Study on Jordanian Private Hospital. European Journal of Business and Management, 2222.

Crowther, D., & Aras, G. (2008). Corporate Social Responsbility. Denmark: Ventus Publishing.

Ghozali, I., & Latan, H. (2012). Partial Least Square : Konsep, Teknik dan Aplikasi SmartPLS 2.0 M3. Semarang: Badan Penerbit Universitas Diponegoro.

Hair, J. F., Black, W., Babin, B. J., & Anderson, R. E. (2010). Multivariate Data Analysis. A Global Perspective. London: Pearson.

Hameed, I., Riaz, Z., Arain, G. A., & Farooq, O. (2018). How Do Internal and External CSR Affect Employees' Organizational Identification? A Perspective from the Group Engagement Model. Frontiers in Psychology, 1-13.

Harianto, M., Firmansyah, M. A., & Maretasari, R. (2018). Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Kinerja Pada Divisi Laboratorium PT. Wings Surya. BALANCE: Economic, Business, Management and Accounting Journal, 15(02).

Malhotra, N. K. (2007). Marketing Research an Applied Orientation, 5th Edition. London: Pearson.

Ma'ruf. (2005). A Stakeholder Model for Implementing Social Responsibility in Marketing. European Journal of Marketing, 956-977.

Maretasari, R., & Ratmawati, D. (2020). Pengaruh Work Demand Dan Work Flexibility Terhadap Kinerja Karyawan Pt. Mandiri Tunas Finance Dengan Organizational Commitment Sebagai Variabel Intervening. Jurnal Ekonomi dan Bisnis Airlangga, 30(1), 65-80.

Omeer, S. K. (2018). The impact of corporate social responsibility on employee satisfaction. (JPMNT) Journal of Process Management – New Technologies, International, 56-64.

Protuskiprop, C., Kemboi, A., & Mutai, K. S. (2015). Effects Of Internal Corporate Social Responsibility Practices On Employee Job Satisfaction: Evidence From Commercial Banks In Kenya. International Journal of Business and Management Review, 24-40.

Rahmayanti, S. (2017). Pengaruh Kepuasan Kerja, Komitmen Organisasi Dan Kompensasi Terhadap Kinerja Karyawan. Jurnal Riset Akuntansi Tirtayasa, 97-110.

Raihan, T., & Karim, R. A. (2017). CSR And Employee Satisfaction: A Case From Mncs Bangladesh. Global Journal of Human Resource Management, 26-39.

Sageer, A., Rafat, S., & Agarwal, P. (2012). Identification of Variables Affecting Employee Satisfaction and Their Impact on the Organization. Journal of Business and Management, 32-39.

Shmailan, A. S. (2016). The relationship between job satisfaction, job performance and employee engagement: An explorative Study. Issues In Business Management and Economics, 1-8.

Stangor, C., & Walinga, J. (2010). Introduction to Psycology : Changing Behaviour Through Reinforcement and Punishment. Canada: BCcampus Open Education.

Story, J. S., & Castanheira, F. (2018). Corporate social responsibility and employee performance: Mediation role of job satisfaction and affective commitment. John Wiley & Sons, Ltd and ERP Environment., 1361-1370.

Suher, I. K., Bir, C. S., & Yapar, A. (2017). The Effect of Corporate Social Responsibility on Employee Satisfaction and Loyalty: A research on Turkish Employees. International Research Journal of Interdisciplinary & Multidisciplinary Studies, 87-105.

Sun, L., & Yu, T. R. (2015). The impact of corporate social responsibility on employee performance and cost. Review of Accounting and Finance, 262-284.

Wijaya, I. K. (2018). Pengaruh Kepuasan Kerja Terhadap Kinerja Karyawan CV Bukit Sanomas. AGORA, 1-15.

Yousaf, H., Sajjad, A., & Ali, I. (2016). Impact of Internal Corporate Social Responsibility on Employee Engagement a Study of Moderated Mediation Model. International Journal of Sciences: Basic and Applied Research (IJSBAR), 1-18.

Harianto, M., Firmansyah, M. A., & Maretasari, R. (2018). Pengaruh Lingkungan Kerja Dan Kompensasi Terhadap Kinerja Pada Divisi Laboratorium PT. Wings Surya. BALANCE: Economic, Business, Management and Accounting Journal, 15(02).


DOI: http://dx.doi.org/10.30651/blc.v19i1.9108

Refbacks

  • Saat ini tidak ada refbacks.