PENGEMBANGAN MODEL INSTRUMEN PENGUKURAN CUSTOMER INTERFACE 8C

Fenni Supriadi, Ryani Yulian

Sari

ABSTRACT

This study aims to develop a measurement model of customer interface or display interface using 8C that is context, content, community, customization, communication, connection, commerce and collaboration on the website or website of e-commerce digital industry in West Kalimantan especially from visitor perspective. The customer interface measurement model will be developed to overcome the limitations of the commonly used model of webqual. Appropriate measurement models will greatly assist in improving the look of the website interface with the e-commerce platform. Literature studies and interviews will be used to construct measurement models. Studies are conducted on literature on web quality measurement models, e-business and e-commerce concepts, and customer interface factors in e-commerce web. Interviews were conducted on ecommerce web users. Respondents were chosen by using purposive sampling technique.

The result of the research is a measurement model of e-commerce web quality using customer interface factors as dimensions. The attributes identified for measuring the quality of e-commerce web are 16 items grouped into 8 (eight) customer interface dimensions. The development of e-commerce website measurement model is constructed into the website www.cicommerce.id comprehensively and commercially to map the position of e-commerce web customer interface.

 

ABSTRAK 

Penelitian ini bertujuan untuk mengembangkan model pengukuran customer interface atau tampilan antar muka menggunakan 8C yaitu context, content, community, customization, communication, connection, commerce dan collaboration pada website atau situs e-commerce industry digital yang ada di Kalbar khususnya dari persepektif pengunjung. Model pengukuran customer interface akan dikembangkan untuk mengatasi keterbatasan-keterbatasan dari model yang umum digunakan yaitu webqual. Model pengukuran yang sesuai akan sangat membantu dalam meningkatkan tampilan antar muka website dengan platform e-commerce. Studi literatur dan wawancara akan digunakan untuk membangun model pengukuran. Studi dilakukan pada literatur-literatur mengenai model pengukuran kualitas web, konsep e-business dan e-commerce, serta faktor-faktor customer interface dalam web e-commerce. Wawancara dilakukan terhadap pengguna web e-commerce. Responden dipilih dengan menggunakan teknik purposive sampling.

Hasil penelitian adalah sebuah model pengukuran kualitas web e-commerce yang menggunakan faktor-faktor customer interface (tampilan antar muka) sebagai dimensi-dimensinya. Atribut-atribut yang teridentifikasi untuk pengukuran kualitas web e-commerce berjumlah 16 item yang dikelompokkan ke dalam 8 (delapan) dimensi customer interface. Pengembangan model pengukuran website e-commerce dikonstruksi ke dalam website www.cicommerce.id secara komprehensif dan komersial untuk memetakan posisi customer interface web e-commerce.

Kata kunci                  : Model Pengukuran, E-Commerce, Customer Interface

Korespondensi             :  fennisupriadi@unmpuhpnk.ac.id

Teks Lengkap:

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Referensi

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