Pengaruh Corporate Social Responsibility Terhadap Citra Perusahaan dan Loyalitas Nasabah Bank Muamalat di Surabaya

Authors

  • Tiara Anindya Virana

DOI:

https://doi.org/10.30651/jms.v2i1.3476

Abstract

Abstrak

 

Penelitian ini bertujuan untuk mengetahui pengaruh CSR terhadap citra perusahaan dan loyalitas  nasabah bank Muamalat di Surabaya. Penelitian ini menggunakan kuesioner dalam pengumpulan data primer dan pendekatan kuantitatif dengan menggunakan Path Analysis. Jumlah sampel yang digunakan adalah 30 nasabah yang telah menjadi nasabah Bank Muamalat minimal 1 tahun. Pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa CSR tidak berpengaruh langsung secara signifikan terhadap Loyalitas nasabah, namun CSR berpengaruh signifikan terhadap Loyalitas melalui variabel citra perusahaan.

 

Kata Kunci : CSR, Loyalitas, Citra Perusahaan

 

Downloads

Published

2019-10-29

How to Cite

Virana, T. A. (2019). Pengaruh Corporate Social Responsibility Terhadap Citra Perusahaan dan Loyalitas Nasabah Bank Muamalat di Surabaya. Jurnal Masharif Al-Syariah: Jurnal Ekonomi Dan Perbankan Syariah, 4(1). https://doi.org/10.30651/jms.v2i1.3476

Issue

Vol. 4 No. 1 (2019)

Section

Artikel

License

The Authors submitting a manuscript do so on the understanding that if accepted for publication, copyright of the article shall be assigned to Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya as publisher of the journal.

Copyright encompasses exclusive rights to reproduce and deliver the article in all form and media, including reprints, photographs, microfilms and any other similar reproductions, as well as translations. The reproduction of any part of this journal, its storage in databases and its transmission by any form or media, such as electronic, electrostatic and mechanical copies, photocopies, recordings, magnetic media, etc., will be allowed only with a written permission from Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah and Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya.

Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya, the Editors and the Advisory Editorial Board make every effort to ensure that no wrong or misleading data, opinions or statements be published in the journal. In any way, the contents of the articles and advertisements published in the Tadarus are sole and exclusive responsibility of their respective authors and advertisers.

Rights of Authors
The Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah And Faculty Of Islamic Religiuos Universitas Muhammadiyah Surabaya recognize the retention of the following:

  • Patent and trademark rights and rights to any process or procedure described in the article.
  • The right to photocopy or make single electronic copies of the article for their own personal use, including for their own classroom use, or for the personal use of colleagues, provided the copies are not offered for sale and are not distributed in a systematic way outside of their employing institution (e.g. via an e-mail list or public file server). Posting of an article on a secure network (not accessible to the public) within the author institution is permitted.
  • The right, subsequent to publication, to use the article or any part thereof free of charge in a printed compilation of works of their own, such as collected writings or lecture notes.